BE CUTE.

BE YOURSELF.

DISCOVER OUR COLLECTIONS

Shop Now

OUR COLLECTIONS

WOMEN

WOMEN

Explore
MEN

MEN

Explore
Explore all
Manifesto

WE BELIEVE IN

: the Power of BeYouty
: the Importance of Soul beyond Body
: fun for Fun
: the multiple Identities of Everyone
: free Self-Expressions
: equality as a Goal to achieve
: the shining Magnetism of Colors&Emotions
: being cute as the one and only Rule of Life
: fashion as a Future Cultural Change Driver
: the Right of becoming what we feel and prefer to be
: the Value of Love above Differences
: the Wonder of imperfect Humans

WOMEN

LILY LILY
LILY
€210,00
LILY LILY
LILY
€210,00
LILY LILY
LILY
€210,00
KATE KATE
KATE
€140,00
View all

CUTE FOR ANY MODEL BODY

"CUTE is a cultural project that goes beyond fashion. Through beachwear, I would like to bring people closer and unite them instead of dividing and make them feel separate or different. CUTE is about people, not about men or women"

Daniele Cetroni – Founder and Creative Director of CUTE

MEN

JAMIE JAMIE
JAMIE
€80,00
JAMIE JAMIE
JAMIE
€80,00
JAMIE JAMIE
JAMIE
€80,00
ROY ROY
ROY
€105,00
ROY ROY
ROY
€105,00
ROY ROY
ROY
€105,00
NOAH NOAH
NOAH
€115,00
NOAH NOAH
NOAH
€115,00

WE ARE NOT A BODY, WE HAVE A BODY.

"The idea that the body belongs to us and that it identifies our image, our icon, has made us more aware, but it has also put us under pressure – and social media do amplify this pressure, pushing us to chase new standards of 'perfection' imposed by the body models we refer to."

Anthony Mathé – Semiologist and Brand Consultant

From the people
From the people

"Excellent! So much fun with pink despite what everyone thinks. Great material and affordable price."

Maurizio, 25
From the people

"When I'm wearing my CUTE, it's really like having a second skin. Comfortable, dries quickly, fits like a dream."

Alessia, 18
From the people

"I love tiny triangle tops even though I am D cups! I feel myself."

Agata 32
From the people

"When you're in a swimsuit, you're more exposed to others' judgments. With CUTE on, everything is incredibly easier."

Jacopo, 23
From the people

"I gave myself a gift and dared to wear the swimsuit with crystals... the queen of the beach XD"

Marta, 41